A local business will benefit significantly from making use of Youtube in their internet marketing strategies. Firstly, it’s a cost-free hosting service and when it comes to video, that’s important. Secondly, it is a social media outlet too, which can be used to connect with potential buyers who are more keen to use video, instead of text based searches. Another important aspect of using Youtube is that a Youtube video has a much improved chance of ranking for a particular keyword, than does a plain text page on a blog.
So why don’t local stores use Youtube more typically? Why do they not just take the plunge ? I feel this simply comes down to intimidation and understanding issues. Let’s face it, you need a bit of savvy to produce a video that may very well be featuring you as the star. This may relate to a lack of confidence, typical shyness, or a low self esteem for camera work. These points are actually rather commonplace, and definitely nothing to be embarrassed of. If you are just trying to learn screenflow currently, a lot of others feel the same way.
So if you know you need video for your business, then how do you combat such internal issues? Here is my solution – just do it. So simple, isn’t it? The thing is, you can make a lot of videos spotlighting yourself, and never have anyone watch the videos. To make videos, you don’t need to voluntarily embarrass yourself. All you have to do is keep making short videos using screenflow, perhaps explaining some FAQs that you get in your shop. If you don’t like the video, dump it and do it again. Watch yourself and try to remedy issues that may not feel correct to you.
If you target short, 1 minute videos and keep working on them you’ll find after just a half dozen or so, you’ll be more and more self-assured of your capabilities. Keep in mind, perfection is a waste of time, but offering valuable tips to your potential buyers will be recognized by your audience no matter how much you scrabble through a presentation. Just do it, and start learning how to make screencasts.


